AttaBoys Humana & Walmat! for First Healthy Foods Incentive Program

In what could become the beginning of a "game changing" healthy living trend, insurance provider Humana and mega-store Walmart announced (19 Sept 2012) a joint program to encourage one million members of Humana's wellness program, HumanaVitality, to purchase healthy groceries. Beginning 15 Oct, members will receive a 5% discount on purchases of healthy foods labeled with a “Great for You” icon."

The program's objective is to: "steer customers toward healthier food choices and potentially push down health-care costs — while driving people into Walmart stores".

With more than 40 years marketing experience, I believe this program is not only in the best interests of customers, but also a smart marketing move, that is, in the corporation's interest, too. It's also an excellent example of the "good" side of American-style capitalism.

Go here to read The Washington Post story, "New Humana program rewards purchase of healthy groceries", by Sarah Kliff, http://www.washingtonpost.com/business/economy/new-humana-program-rewards-purchase-of-healthy-groceries/2012/09/19/9f3473f8-028e-11e2-8102-ebee9c66e190_story.html?hpid=z3