As I read accounts of the Republican dominated Senate pulling every disgusting trick invented to avoid their Constitutional responsibilities and end the most corrupt and psychopathic presidency in the history of the nation, it is hard to imagine that global corporations will adopt “corporate social responsibility (CSR) initiatives focused on solving societal and environmental concerns”.
But that is exactly what this article suggests.
Why? Because their employees demand it and it's positive for their bottom line.
Perhaps there is some modicum of hope for us after all.
Here’s the story…
Employees want genuine corporate social responsibility, not greenwashing, Magda B.l. Donia, The Conversation, phys.org, 30 Jan 2020.
"Employees want their companies to be genuine in their embrace of corporate social responsibility, and have no appetite for self-serving efforts."
"Described as the "moral face of globalization," corporate social responsibility (CSR) initiatives focused on solving societal and environmental concerns are increasingly expected by society, especially younger generations."
"Millennials are particularly principled, with some studies suggesting they care more about purpose than a paycheck when it comes to work. A report by Hewitt and Associates found that "corporate social responsibility can improve (the) … bottom line, in part by giving … the most engaged employees a reason to stay and work harder."
"That means organizations have an additional reason to engage in CSR—it has a positive impact on their own employees."
"In fact, companies that engage in CSR report positive consequences on important outcomes such as the appeal of the organization to job applicants, employee commitment to the organization, job satisfaction and job performance."
-more-
"Greed is Good", Gordon Gekko (Michael Douglas) Wall Street - 1987
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